ABOUT

A pitch win, working as a freelance Design Director at Red Bee Media. The aim was to rejuvenate the existing Pinewood identity to bring it up-to-date and future proof it, without losing any recognition or status within the industry.

We re-drew their iconic light beam mark and wordmarque for greater legibility and flexibility across a multitude of applications. Taking a strategic approach to their brand hierarchy enables this updated identity to work across all their services globally and allow for future expansion of the brand.

The result was a fresh, contemporary toolkit of flexible brand assets lead by an iconic mark.