Victoria Mytnik Branding Designer

ABOUT

murána is a natural pearl accessories brand that inspires young people to express themselves and make informed choices. It combines high quality, sustainability and contemporary design, offering products that emphasize the individuality of its customers and are in line with the concept of responsible consumption. The brand's mission is to turn each accessory into a symbol of personal style and responsibility towards the world around us.

Natural pearls, from which accessories are created, have unique characteristics: classic, durable, versatile, elegant, refined and noble. These qualities serve as a metaphor for our project — a theater that combines all these elements into a harmonious whole, conveying the essence of the brand. On the layouts, the metaphor appears in the form of shadows, like the shadows left by the artists on stage under the glow of the footlights.

The logo is typographic, presented in one version and has no additional ones. It has thin, flowing lines that convey femininity and elegance. The logo evokes a sense of purity and timelessness, reflecting the philosophy of sustainable luxury: it is not a brand for one season, but for generations. The logo is also adaptable: it looks equally effective on packaging, business cards and the website, thanks to a well thought-out identity system.

MADEIT CREDITS

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