Victoria Mytnik Branding Designer

ABOUT

Murána is a natural pearl accessories brand that inspires the younger generation to express themselves and make informed choices. “We combine high quality, sustainability and contemporary design, offering products that emphasize our customers' individuality and comply with the principles of sustainable consumption. Our goal is to turn each accessory into not just a closet item, but a symbol of personal style and responsibility to the world around us.”

Natural pearls have unique qualities: classic, durable, versatile, elegant, refined, graceful and noble. These characteristics serve as a metaphor for the project - a theater that combines all of these elements into a harmonious whole.

On the layout, the metaphor manifests itself as shadows behind the objects, like the shadows left by the performers on stage under the glow of the footlights.

MADEIT CREDITS

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