ABOUT

About the brand.
The brand of women's swimwear “ВЕЙВИ” (from English “wavy” — wavy, undulating) was created to help every woman look stylish, feel confident and comfortable on the beach. The brand pays attention to every detail, making products by hand, individually for each client. There is a careful selection of high quality materials to ensure maximum comfort and freedom of movement. The values of “WAVE” are self-expression, confidence, quality and comfort. The character of the brand is modern, elegant and inspiring, which reflects our mission: to help women look elegant and stylish while enjoying their beach vacations.

Task.
To develop an identity system that would reflect the values and character of the "ВЕЙВИ" brand. It is important to create a sense of lightness and not to overload the design so that it remains modern and inspiring.

Solution.
The brand identity is based on the “wave” — a symbol of freedom, movement and elegance. This metaphor permeates the entire visual language of the brand. It represents fluidity and dynamism, which is important for women who choose the brand's swimwear.

The metaphor of “waves” is also expressed in the layout, where the text visually “comes ashore” as waves in the form of compliments for the brand's female customers to remind them that each of them is unique and attractive. Headlines also seem to be “nudged” by the wave, giving the text liveliness and dynamism.

The brand's color palette is based on delicate, pastel shades that create an atmosphere of lightness and tranquility, and help to highlight the quality and elegance of the products. These colors are associated with the sea and the beach, emphasizing the connection with nature and creating a relaxing mood.

Logotype.
The logo, whose font was created from scratch, uses graceful wave shapes to emphasize its emotional significance. The slant of the font in the logo visually reflects the wind, which plays an important role in the formation of waves. This gives the logo a sense of lightness and emphasizes the brand's connection with nature. The logo is not overloaded with details, making it easily recognizable and memorable. It is perfect for a brand that strives for elegance and modernity.

The project included the development of:
- 2 logo concepts to choose from (including additional versions);
- Brand color palette;
- Brand typography;
- Branded layout for all media;
- Graphic Reception;
- Packaging: bags, box;
- Brand identity layouts: business cards, postcard;
- Guideline — a guide to using brand identity.

A light, stylish and modern image was developed that successfully reflects the values and character of the brand. A well-thought-out, holistic identity system was created that sets the brand apart from its competitors.