For my final major project, I chose the D&AD New Blood Awards Audible student brief. For this brief I had to design a visual identity for a fictional Audible Originals podcast based on the 'Old West'. The target audience was artistic and curious 35-54 year old male and females.
After doing some research on this time period, I wanted my design to communicate both sides of the story with the Native Americans and European settlers. I went for a bold, colourful, bison skull design, and split it in half to represent both sides of the story.
*See mock-up info on my Behance.