ABOUT
We believe that inclusive design leads to better design for everyone. We wanted to revolutionize deodorant design to include everyone, however they are able to move. By co-creating the product with the disabled community themselves, we have designed a deodorant that’s easier to handle, easier to identify, easier to open and close, easier to apply. In fact, it can be opened and used with your mouth and feet if, you are unable to use your arms or hands. Our team was international, diverse and multi-disciplinary, including a disabled inclusive designer, engineer, occupational therapist, psychologist and members of the disabled community. Innovative design elements include: -MAGNETIC CAP for easier opening and closing for users with limited muscle strength and allowing for auditory confirmation for visually impaired users. -LARGER ROLLERBALL to cover more surface area in one swipe as additional movement is difficult for people with disabilities. Also eliminates risk of hair being tangled on the rollerball. -HOOK design for easier handling (the hook can be hung for opening with one hand). -EMBOSSED LOGO for the visually impaired. -Bottom GRIP that requires limited to no finger movement. To ensure the prototype is effective and fully accessible, Degree has created a beta program to engage the disability community to trial the design and give their feedback on its concept, product features, and messaging, helping to improve the design for the full global consumer launch.
AWARDS
OneShow
MADEIT CREDITS
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UnileverClient
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Adam BricaultSenior Vice President -

Agustin GutierrezExecutive Producer -

Alex HarrisonGlobal Senior Consumer Market Insights Manager -

Ana Laura RodríguezProject Manager -

Andrea López de MoraDisabled co-collaborators Argentina -

Andy ButterworthGlobal R&D Director -

Aurelia SisinniStrategy Lead -

Bart EtcheverryGlobal Project Management -

Bas KorstenGlobal CCO -

Caitlin GronskiAccount Executive -

Christina MallonGlobal Lead inclusive Design -

Dana di LelloAccount Director -

Daniel AlanizContent Strategist -

Daniel GattoGraphic Production Manager -

Dany MinakerLATAM CCO -

Denise SavoiaGlobal Senior Brand Manager -

EdelmanUnilever PR Agency -

Edward JonesGlobal Ass. Brand Manager -

Eliana KaplanGeneral Account Director -

Inge SelawryGlobal Client Lead Unilever -

Jessica HartleyPR Director -

Jill CondulisSenior Account Supervisor -

Josefina EspilIntegrated Production Leader -

Keah BrownDisabled co-collaborators US -

LaDobleProduction Company -

Laura HutcheonGlobal Senior Technical Manager -

Lucy HowdleGlobal Brand Director -

Luis StaffolaniPost Production -

Marco PilosioProducer -

Mariana JaureguiProduct Manager -

Martín DonozoDirector -

Michael TranquilliOccupational Therapist -

Natalia BenincasaChief Creative Officer -

Nicky BussGlobal Planning Lead -

Nora FarleyDirector of Global Creative Operations -

Paula AkelCreative Operations Leader -

Perra SantaMusic studio -

Porta StudioSound post production Agency -

Ramiro PannunzioSr. Account Executive -

Rona HorowitzSenior Account Executive -

Sebastian CantilloDirector of Photography -

Silvina CotoHead of Social Media -

SOUR StudioProduct Design Agency -

Teri MinogueU.S. Ass. Brand Manager -

Vincenzo MazzeiCommunity Manager -

Wunderman Thompson ArgentinaAdvertising Agency -

Agustín AlbaCreative Director -

Nicolás TrapaneseCreative Collaborators -

Leandro RamirezEditor/Animator -

Dave BrigandiVice President -

Stephanie BauGlobal Assistant Brand Manager -

Kathryn SwallowGlobal Brand Vice President -

The One Show -

Fernando RossiniHead of Art -

Victoria ColeCEO