Victor Afonso SVP Creative Director

ABOUT

Magnetic Stories changes how pediatric patients experience their treatment by transforming scary Magnetic Resonance Imaging (MRI) noises, which can be louder than a military jet, into beautiful children’s audiobooks.

With Magnetic Stories, Siemens Healthineers shifts the way that hospitals, radiologists, parents, and children interact with their product. It is no longer a scary machine, but instead a gateway to a delightful experience for pediatric patients, allowing them to immerse themselves in original stories during their scans, all while easing their fears about the MRI machines.

MADEIT CREDITS

  • Siemens HealthineersClient
  • André Almeida GuelSound Engineer & Mixer
  • Daniel LaranjaGrader
  • Danilo BoerGlobal Creative Partner
  • Eduardo TavaresExecutive Creative Director
  • Eneida NevesProduction Assistant
  • Guillermo AracenaAgency Creative Director
  • Jimmy EgrejaPost Production Coordinator
  • Lara BorgesProject Manager
  • Lexie WolfsMake-Up Artist
  • Manuel PintoComposer/Producer
  • Mariana CucchiarelliLine Producer
  • Mário PatrocínioFilm Director/Founder
  • Marta AraújoProduction Manager
  • Miguel SouzaSound Technician
  • Nuno MendesProduction Manager
  • Peter JaworowskiChief Creative Officer/Co-Founder/Founder
  • Philip SchneiderAgency Executive Producer
  • Ricardo DamásioEditor
  • Ricardo VianaVFX Artist
  • Tim HawkeyChief Creative Officer
  • Tomás Paiva RaposoDirector of Photography
  • Váva MayrinkProject Manager
  • Victor RibeiroSound Technician
  • Viton AraújoGroup Creative Director
  • * Joao Cruz
  • * D&AD
  • * Diego TórgoSVP Creative Director
  • * Victor AfonsoSVP Creative Director
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Magnetic Stories

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