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InsightOut Studio reached out to manage the creative direction of Reveal's brand new clear aligner campaign.

As a launch strategy of a brand new product we divided the campaign into two steps, the first one was focused on a discovery and exploration phase showing the product as a premium aligner and explaining the main features.

The second part was focused on a decision and action phase in which we pay attention to the benefits for patients maintaining the premium approach mixing motion graphics, 3D, photography and video.