ABOUT

This e-campaign ran the month before Jeunesse Global’s yearly EXPO. Our goal was to generate excitement for the event by providing teaser emails that aligned with the event’s theme while substantiating the event’s worth. We culminated this campaign by sharing a teaser video: a cross between a movie trailer and a “sneak peak.” The Cotai Arena in Macau (one of the biggest venues in the world) was sold-out by the campaign’s end.