. . .

About me

I help e-commerce, subscription and DTC brands turn more of their traffic into revenue. As a Senior UX and CRO designer with 10+ years' experience, I find what stops people buying, then design and test the fixes.

Most recently I was a Senior Product Designer in the Growth team at The Economist. There I redesigned the subscription checkout (+29% completion), the paywall (+36% conversion) and the registration wall (+9%). Before that I ran the A/B testing community across 15 health and beauty brands at . Watson, including a Superdrug × Google checkout design sprint.

What I can help with:

- UX audits and conversion reviews, with prioritised quick wins
- A/B test ideas, hypotheses and test designs
- Checkout, basket, product page and landing page redesigns
- Onboarding, sign-up and subscription journeys
- User research and testing, workshops and design sprints
- Production-ready designs and prototypes in Figma

What makes me different is that I combine behavioural economics with real user insight and data, so every design decision has a clear reason behind it and a metric to measure it. I'm happy to fit into your team or work independently, on a short audit or a longer project.

Details

AvailabilityLooking for work

ContractFreelance, Temp-Perm, Part time, Remote

LocationLondon: United Kingdom

Working LocationsLondon: United Kingdom, Perth: Australia, Lisbon: Portugal

Skill LevelSenior

LanguagesEnglish

Tagged Job TitlesProduct Designer, User Experience (UX) Designer, Interface (UI) Designer

Recommendations

Currently No Recommendations

Skills

behavioural economics, figma, ideation, Product Design, prototyping, user research, user testing, UX/UI, Wireframes, Workshopping

Sector Experience

Beauty, E-Commerce, New Media, Newspapers, Publishing, Retail

Awards

Penguin Design Award

CV / Resume

Vicky's CV/Resume

Activity

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Creativepool member since 28 October 2026

Work
Articles
AchievementsAchieved
Activity

Vicky's work

Subscription checkout redesign

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