Vicky Fotopoulou 3D Art Direction

ABOUT


Coming from the sales team the client wanted to redesign their award and they wanted to move to an award that represented the "V" in the Voice logo. The specific input from the client was that they want a modern design that leverages the "V" shape from their logo. They wanted silver as the main color and black as the base and they were open in exploring with the combination of shiny silver and brushed silver at 13”tall.

Based on this feedback, I started studying the voice branding and getting inspired by different concepts like music, sound waves, microphone, textures as well as the idea of team work, growth and more. All aspects that I feel represent the voice but most important I kept in mind that I need to stay true to the "V" shape. I wanted to showcase a blend of complex, modern and simple designs.

From there I started sketching ideas out and the ones I liked most I explored further in CAD and presented to CEO for further feedback. The process is visually detailed below.

Date created: May 2018 2018-05-01T00:00:00+0100
Date published: 30 May 2018 2018-05-30T16:44:34+0100

MADEIT CREDITS

NBC's The Voice Award Design process

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