ABOUT

We created a case study video about the Zero Waste Lab in Thessaloniki which is part of the “Zero Waste Future” program of Coca-Cola in Greece.

THE IDEA
Give plastic bottles a second life.
THE EXECUTION
Citizens of Thessaloniki were invited to bring their plastic bottles to the Zero Waste Lab and design furniture made of recycled plastic. The furniture was 3d printed and placed in the city.
THE RESULTS
More than 3.000 designs were created. The brand love in Greece increased by 9,6% compared to 2017.