ABOUT

Having worked on projects for Gloucester Quays for over four years all of which have been print/digital based this was an opportunity to create a christmas TVC ad for them. The perception of outlet shopping can sometimes be seen as negative and as always it was vital to source product that not only looked good but also it had to be something that you wouldn't have expected to find. Gloucester Quays has up to 70% off the rrp. so price point was important too. The idea of shooting in slow motion meant we could really focus on the product in detail enticing the consumer in. Showcasing big brand names adds to the surprising factor of what you may find for yourself or as a present for someone else. The music adds a contemporary yet edgy feel to the ad.