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The brief was to create a TVC to launch a new range of intimate skin care from Soft&Gentle. Using beautifully illustrated characters, real flowers and crafted animation we wanted to show the importance of taking care of your body without patronising the consumer, whilst retaining a sense of distinctive and attractive styling. The use of petals gives a discreet nod to women's genitals without being crass. The attributes of delicacy and soft fragrance enabled women to easily identify the product category. The end result is a sophisticated and contemporary advert which gives the brand a new positioning.

The product launched exclusively in Boots and generated a sales uplift of 300%