ABOUT

Like many businesses during lockdown the salon industry had experienced a tough year. The brief was to shout about hair advocacy and encourage hair artists to celebrate and share their best looks, styles and techniques. I designed a suite of B2B emails for L’Oréal Professionnel for their #IAMAHAIRARTISTCAMPAIGN which would motivate and inspire the artists to post their best work on Instagram as the salon industry began to re-open.