ABOUT

Burger King wanted to launch a new range of Burgers with cosmopolitan tastes. The range was called 'Euro Trip' and included delicious ingredients to complement the event name. The approach was to set the burgers against a backdrop of a European city scape, as if it was on a balcony. The food was shot in daylight to emphasise the authenticity of the setting. Material included window posters, packaging, point of sale and promotions.