About me

With both client and agency side under my belt, I am versatile, hardworking and up for a new challenge. I'm confident across the marketing mix in understanding, strategy, consumers, managing agencies, developing creative and allocating media budgets and ready for a fast paced no holds bar environment. With 15 years' communications background and a plethora of brand experience, I'm ready to make an impact in my next role.

I am an intelligent go-getter who enjoys seeing PR & marketing campaigns reach new heights in creative and media imagination. I love my work - and this is evident in the way I become involved in projects from start to finish. I have been a key player on award winning digital campaigns, including Real Beauty Sketches, Hollie, Ad Makeover, Kissmas, HP Fingerskilz.

I am an experienced Account Director & Senior Marketing & Communications Manager through all advertising mediums and with great experience working on 360 campaigns on multiple accounts. I'm flexible and a quick learner to new processes and environments. I'm used to managing multiple projects at a time and understand the importance of consumers, key timings, reliability, budgets, team leadership and being a team player. I revel in making a real impact and ensuring my work exceeds the expected standards.

I have worked on a wide range of brands including NatWest / RBS / Ulster bank, Barclaycard, Toyota, Inmarsat, BT (Vision, Credit Card & Broadband), Dove, Sensodyne, Cadbury, British Gas, Bacardi, Tiffany & Co., HP computers, Johnson & Johnson, Cisco and media including key digital campaigns, building and growing websites, social media campaigns, including development of Facebook applications, Google Hangouts and Instagram development. Not to forget, TV, press, posters, outdoor, digital outdoor, banners, landing pages, e-learning, rewards & viral game), CRM, experiential, POS, DM, events and sponsorship.

For the last four years I have been working client side, which is where I feel my heart lies. I enjoy the challenges and experiences, whilst still understanding the role and expectations like an old-timer. My client side roles are fascinating on a daily basis and I really enjoy the work and environment. My client side roles have included:

- Initiating and developing national and global advertising including ATL & BTL to support ongoing tactical activity and new product/campaign launches and ensure all assets are approved and delivered to agreed deadlines. This includes all strategy, creative development, budgets, timings and acting as agency liaison, plus post campaign analysis, updates and improvements.

- Leading a full base notice of variation to 14million customers, including research, managing multiple stakeholders, internal communications and literature

- Leading development on incident communications for COVID-19

I also worked closely with various senior stakeholders & teams across the businesses developing content to address business needs.

Throughout my career I have been active in the digital realm and have assisted with training clients and colleagues on upcoming innovations. I enjoy keeping ahead of the curve understanding behavioural economics and using digital and mainstream media to entice consumers into becoming personally involved with brands. I understand PR, marketing and planning of campaigns extremely well, and love to become really involved in consumer insights.

Skills

• Brand-building strategies • Tactical planning • Demand generation marketing • Marketing campaign management • Retail marketing, • Sector experience includes: Finance, Tech (HP, Nokia, Inmarsat, BT, Cisco, Morse), Auto, Charity, Finance, FMCG, Grocery, Luxu

Sector Experience

Automotive, Finance, FMCG, Telecoms, Utilities

Clients

Bacardi, Barclaycard, British Gas, Cadbury, Cisco, GlaxoSmithKline, Hewlett Packard, Home-Start Lambeth, Inmarsat, Johnson & Johnson, KissFM, Lycra, Nokia, Royal bank of Scotland, Tiffany & Co, Tourism Ireland, Toyota, Unilever