ABOUT
My task was to develop a fresh new brand identity to sit with the existing logo, to change nearly everything without changing everything...The brand creation was set on strong foundations, with extensive audience research and definition of a clear set of brand principles, to build a unique tone and story. “It all started with a conversation in 1918.”
The approach allows the visual experience to be curated — images of people combined with imagery reflecting the subject matter, to give the story context with close ups, texture and tone in order to build a visually curious and engaging language.
The typeface from 1918 and colour palette augment the diverse photographic content, creating a bold, modern and flexible brand expression which carries the weight of experience.
Back to Started with a conversation project
Cathy Whittall
Digital Illustrator and Graphic Designer, CW Freelance
United Kingdom
Giorgio Cappellaro
Branding Designer, Due Punti D-Sign
Italy
Monica Maria
Senior Art Director, free lancer
Italy
Ricardo Barbosa
Creative Director
Brazil