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Vibe Studio has created the new Feeding Bottle range packaging identity and design for one of the leading baby brands, Lansinoh.

The challenge was to create a cohesive visual message communicating the product’s key features in an enticing style, expressing a significant differentiation on the crowded shelf of big retailers. Different markets requirements called for a deliverable strategy based of strong visuals and vibrant colours. The design proposed by Vibe Studio for the Lansinoh Feeding Bottle range reinforces the product’s breastfeeding support positioning while actively enhancing the personality behind the brand, creating a new visual dynamic.