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The Radical Luxury campaign for Selfridges, to mark the opening of the 60,000sq ft Accessories Halls designed by architect David Chipperfield. Art direction and design for visual identity, launch package, wayfinding, campaign wrap, and store graphics, cinema ad end frames. Collaborations: Campaign creative direction for imagery and cinema ad by Norbet Schoerner. Posterzine art-direction and production by David Land and Richard Gray.