About me
Designing complex business applications and dev tools is my passion, and I'm a design leader with 15 years of experience. I have a proven track record for designing and building innovative digital products and leading multidisciplinary teams. In the past, I've worked with startups, helping them with designing in the acceleration stage (YCombinator, 500 Startups, TechStars London) and incubating and leading design for products of one of the Big 4 consulting firms.
I have a customer-centric approach by combining design thinking, product intuition, and business proficiency to help teams find meaningful solutions. This includes finding user needs, building empathy, articulating ideas through great storytelling, and leading creative direction for large-scale projects.
My extensive experience in design & product strategy, leading brainstorms, sprints, workshops, and storytelling exercises helps generate new ideas and guide every team member to a singular goal and product vision. I strive to help team members involved through vagueness and find what matters most to the user and the business.
I won the Best Design Award at LAUNCH Festival 2014, San Francisco, with Dattch (now Her).
Talks
- Qualitative research methods - Guest lecturer, School of Advanced Studies (2020/2021, Slovenia)
- User Experience design - Guest lecturer, Faculty of Informational Studies (2020/2021, Slovenia)
- How UI/UX drives adoption (2018: Istanbul, Turkey)
- Money 20/20 Europe: Break down the door of poverty with digital inclusion (2016: Copenhagen, Denmark)
- UX in the high-risk world: Umbrella app (2016: San Francisco, USA)
- Ladies who UX Madrid: Customer Journey Mapping (2016: Google Campus Madrid, Spain)
- GA London: Financial markets in Africa (2015: Google Campus London, UK)
Mentorship
- University of California, Berkeley, UC Berkeley Extension: UX Design Portfolio Mentor (Oakland, USA)
- University of California, Berkeley, Haas School of Business: Product Design Mentor (Oakland, USA)
- Hexagon: Mentorship (San Francisco, USA)
- Designlab: UX Academy, UX Research & Strategy, UX: Interaction Design, Design 101 (San Francisco, USA)
- CASCADE SF: Mentor Night (San Francisco, USA)
- AngelHack: Lady Problems Hackaton (Galvanize San Francisco, USA)
Sector Experience
Accounting & Finance, Banking, Finance, SAAS
Awards
Best Design Award at LAUNCH Festival 2014 San Francisco.