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In July 2021, Black Content Creators went on a strike, refusing to choreograph new dances and calling out what they see as a new form of cultural appropriation on TikTok. The movement raised awareness for one of Tik Tok's first injustices: The Renegade Challenge. The platform's most viral hit –#renegadechallenge 120MM Views - transformed the careers of some white influencers, but the real creator didn't receive credit or recognition at the time: Jalaiah Harmon. When she was credited, the trend was almost over. Champion, a brand that advocates for true champions and the creator of Reverse Weave hoodie, wanted to reverse the inequity among creators on Tiktok and a franchise in decline. To do so, the brand teamed with Jalaiah and created a new version of the Renegade as a sign of protest: the Reverse Renegade. Jalaiah launched the same dance, but with the moves in reverse, making it a whole new challenge for TikTok fans. More than reversing the choreography, Champion wanted to reverse views and credits to Jalaiah's profile. And they did. A single post was enough to transform Jalaiah into a big hit and sparked a conversation about how black creators have been overshadowed online. Fans, tik tokers, even influencers embraced the cause and spread the Reverse Renegade across the internet. It became Jalaiah's most viewed video - even more than the original Renegade – and most importantly: all the credit went straight to her this time. Champion put Jalaiah in the spotlight, and Jalaiah made Reverse Weave iconic again.