ABOUT

Soie is a women's clothing brand that creates romantic, relaxed and special looks. Light, flowing, silky fabrics that emphasize femininity, natural and luxurious colors. Clothes designed to slow down and feel your state of mind.

Task: to develop an identity that reflects the brand's character: femininity, softness and sensuality.

Solution: Before starting work, I studied the brand: its values, positioning, target audience and competitors. Based on this analysis, I designed a typographic logo with flowing lines and a wave that flows between the letters like a fabric. 
The brand identity consists of atmospheric photography, warm color palette, typography and corporate identity layouts. The design is concise and light, like silk flowing in the wind.