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Maudlin — Brand Identity for a Scented Candle Brand

Maudlin is a candle brand built on nostalgia, romance, and emotion.
The goal was to create a brand identity and logo that feel soft, intimate, and memory-filled — like a scent from the past.

The custom wordmark features flowing lines that echo the slow drip of wax, while a star above the “i” symbolizes memories lighting up inside us.

The visual identity includes typography, color palette, packaging, and social media assets — all crafted to evoke warmth and emotional closeness.

Like a candle lit by memory.