ABOUT

This TV commercial was produced for Co-op to help promote their Membership and app.
Working with creative provided by agency ITG we were able to develop the right approach to create a commercial that sold the benefits of the app and membership within the tight timeframe of a 30" TVC. A particularly fun challenge here was getting the right performance. When it comes down to it looking at an app and picking things off shelves are things we tend to do without a lot of expression on our faces, which doesn't really work in a commercial. But conversely, weird amounts of delight when buying bread don't either. So finding a good middle ground, that pleased everyone, was a particularly nuanced trick and shout out to actress Charlene Tyler for nailing it.