ABOUT

In the age of digital mobility the only thing we are moving today are our fingers on the keyboard or a screen. We tend to sit more and longer.
Chinese mobile application “KEEP” takes advantage of the digital era, but at the same time wants to motivate you to move, and after that: to move even more.
The freeletic niche combined with the wave of physical fitness makes rise for a digital personal trainer. Discover the KEEP mobile application and live the mission statement. We are not born with blood, but built from it.
Matthias Zentner follows the user on their personal mission of self-fulfillment in the campaign for this fitness mobile app. Using the images of sweat, hard work, giving up and trying again, Zentner will tell you all about the people and about their way to a personal stardom – how they became the super-motivated super-heroes.
The commercial motivates the audience to join the sweat, to live the speed and to dive into the physical performance. Incredibly fast, unbelievably strong, impossibly enduring, magically elevated, masters of time, the will make the body move. They are magicians and illusionists who had to earn their freedom first, engaged in a lot of hard and physical work.
KEEP. Born to be free.