ABOUT

Our latest Asian project by Matthias Zentner for Buick GL8.
Pristine oversized mirror as simple and minimal setting with a magnificent effect reflects as performance theatre of comfortable sitting. Each angle of “art of sitting” stands as a metaphor of emotion. The white and shimmering car feels like the pearl in a giant mirror lake, revealing all the conveniences of the new Buick model.
The cosiness of the new vehicle helps our hero to maintain the most natural sitting posture.
Catching that personal moment of pleasure and content, enhanced with gravity.


CREDITS·CLIENT BUICK AGENCY OGILVY CHINA PRODUCTION NEWLIFE-FILM | SHANGHAI MIN MA PRODUCTION | POST PRODUCTION VELVET MEDIENDESIGN | MUNICH DIRECTORMATTHIAS ZENTNER DOP DIETER DEVENTER POST PRODUCER | VELVET MARIA METODIEVA POST PRODUCTION SUPERVISOR NIKLAS STOLZENBERG CONCEPT ART | MATTEPAINTING KORBINIAN VOGELEDITOR FLORIAN HOEGER GRADING BIANCA RUDOLPH | ARRI MOTIONGRAPHICS THOMAS WERNBACHER CGI MORITZ HAUSLER | IGNYTE COMPOSITING CHRISTIAN SCHRILLS | TOM TILLER | MARCO PELZEL | PETER NEMEC | LENE HOENIGSCHMID | MORTIMER WARLIMONT RETOUCHING | ROTOSCOPING RAYK HEMMERLING | JOHANNES BOGENHAUSER MUSIC CHRIS ZHOU