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After the big success of the last Brita “ Sugar City” campaign directed by Matthias Zentner, here comes the follow-up on the importance and necessity of the simple drink. Water.
This time Brita introduces the brand’s unique new ambassador: NBA player of the Golden State Warriors Stephen Curry, considered to be one of the greatest shooters in the NBA history.
We enter wide open, backlit basketball court covered with the layer of water.
Stephen Curry glides over the surface, almost like hovering above the floor, hitting the water wall, soaking his way through. Dance of watery splashes follows him, imitating Curry’s moves and playing the game.
Like Stephen Curry, we are ALL made of water.
The combination of CGI water and real water makes the commercial stand out in its purity and clarity.
The worlds best fluid artists joined the world´s best "raining three" player.
Chin-Chin.