ABOUT

The challenge was to create an environment that was connected to the local heritage of the town of Romford - historically a market town in the county of Essex - while creating a space that would be inspiring and exciting for shoppers. By creating a strong feature wall at the back of the store using bold typography and a coloured tiles
wall, combined with natural timber display shelving - this gave a visually strong presence and also imparts
an authentic market town look. The wall, immediately visible to anyone entering the main entrance, draws shoppers through the space. Besides a 9-12% increase in profits, the new concept has transformed into an inspirational and positive environment for the staff to connect with the brand. Also, using eclectic pieces of furniture and display
fixtures that give personality to the brand and further the market-town look.