ABOUT

We asked women in Berlin to trade their collected Nike+ running miles for healthy raw snacks at our truck. We created our own moving food truck where you could trade kilometers for drinks, food and goodies. The treats were prepared by the fabulous Lisa Müller, known for the best raw food in town. Our food truck travelled through the city in collaboration with different markets over the course of several weeks. We had the markets post on their social media about our truck, inviting runners, expaining how it works and promoting WRS. Every post was linked to the Nike website, where they could sign up for the run. We also invited bloggers and influencers to the run, and worked with our wrs girls to help spread the word of the truck and to challenge the girls out there. We informed the crowd with wildpostings in hyperlocal areas. We developed the concept, designed the food truck and the packaging as well as wild postings to create awareness for the Nike Womens’ Race in Berlin.