VCCP
London
ABOUT
Following Virgin Media and O2’s £31bn merger, its first joint customer value proposition, "Volt", floods into people's lives offering them faster broadband speeds and double mobile data.
A 60-second ad, directed by Rich Hall through Riff Raff, follows the bolt weaving in and out of different flats making the occupants' lives even better through music, gaming, streaming and calls.
Inhabitants are transported to the worlds they experience through faster connectivity as their lives are supercharged with the "Volt" energy bolt.
The electric campaign, devised by Laura Muse, Jack Snell and Joe Lovett, also features out-of-home assets at Piccadilly Lights using Ocean Outdoor's 3D technology to bring the bolt to life.
MADEIT CREDITS
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Virgin Media - 02Client
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Ed MuellerProducer -
Jack SnellCreative -
Jason WallisColourist -
Jay LovelockProducer -
Joe LovettCreative -
Laura MuseCreative Director -
Rich Hall Director -
Rina YangDOP -
VCCP -
Ben CorfieldEditor -
Parv ThindSound -
Wave Studios -
Jeff SmithSound -
Darren BailesChief Creative Officer
Back to VM02 - Volt project
Izabela Ciesinska
Illustrator, Freelance
Canada