ABOUT

Vans “Off the wall”, skating boarding and music have always gone together. But in their latest campaign for the brand, VCCP Madrid realised that there’s something a little less exciting that skating is associated with as well, broken bones.

So they decided to launch a new experiential campaign for Vans that turned the bitter memories into unforgettable ones. They took over a Madrid Vans store and asked skaters to bring in x-rays of their injuries, which they then turned into their very own personalised Broken Bones Record; a vinyl of song they were listening to as the time of their fall. Turning pain, into something we all love – music.