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Coors Light has launched The Coors Light List - a socially driven campaign under the new Coors Light #DontWait attitude, offering consumers the chance to bid for new experiences worth talking about.

Created by VCCP and Molson Coors, central to the campaign is a microsite featuring an amazing and diverse range of experiences to be won, all supported and underpinned by the #DontWait mantra to life.

Based on the firm belief that life is richer when you #DontWait, each of the unforgettable experiences have a countdown clock to entry. From once in a lifetime trips abroad including experiencing zero gravity in Florida, moose safari in Portland and husky sledging in Finland, The Coors Light List is defined by its diversity.
Consumers can register for as many experiences as they want, integrating with Facebook to choose carefully which friends to take with them.