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Some networks let you keep paying for your phone even when it’s paid off. But on O2 Refresh, your bill gets automatically halved instead. To show how good this feels, the O2 cat parades down a West End street with all the cool of John Travolta in Saturday Night Fever.
The £8.4 million campaign, that marks the second anniversary of the Refresh tariff, includes TV, digital out of home, mobile, press and social advertising.