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To celebrate the world debut of McLaren’s latest supercar, the 675LT, at the Geneva Motor Show, VCCP have created a short film that showcases a darker side to McLaren.

We open in a shadowy, desolate world, dark except for a neon sign, rain pouring over the body of the supercar – the McLaren 675LT.

Everything moves in slow motion – a dog barks, straining against its lead. As we pan around the car, the headlights illuminate, and the wheels begin to spin. Suddenly, the dreamlike quality of the film is shattered as the car roars into life, disappearing into the rain.

The 675LT has been pushed to a design extreme. The film aims to capture the idea of this extreme, where beauty meets raw power.