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In collaboration with Polydor Records, VCCP announced an exclusive partnership with Lady Gaga that will see O2 Tracks customers gaining exclusive access to the megastar’s highly anticipated new album, ‘ARTPOP’, six days before it goes on general sale.

The ad marks the next stage of O2’s Be more dog campaign, further delivering on its 4G launch promise to deliver enhanced video content across music, sport and gaming. Under the partnership O2 4G customers will also receive exclusive access to a brand new eight minute video interview which sees Gaga talking about the making of ‘ARTPOP’ and the inspiration behind each song, as well as her love of dogs.