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O2 today announces an exclusive Priority campaign with Lady Gaga, which offers O2 customers the chance to buy tickets for the global pop sensation’s UK tour three days before general release.
The exclusive partnership sees Lady Gaga appear in a new TV ad as part of a major through-the-line campaign to promote the UK leg of her highly anticipated artRave: The ARTPOP Ball World Tour.
The TV spot brings to life the energy and imagination of the multi-platinum selling artist. Drawing on themes from Lady Gaga’s album ‘ARTPOP’, the ad invites the viewer to experience a moment in Lady Gaga’s surreal and dazzling world, as directed by David Wilson from Colonel Blimp. The ad was art directed by Rachel Robinson, with copywriting by Stephania Silveira.
The announcement follows November’s highly successful O2 Tracks 4G partnership with Lady Gaga, which gave O2 customers exclusive access to the megastar’s chart topping album ARTPOP, six days before its UK general release.
Back to O2 Priority - Lady Gaga project
Selma Karlsdottir
3d & Interior Designer, SelmaDesign
United Kingdom
Owen Bailey
Senior Digital Marketing Optimisation, KPMG
United Kingdom