ABOUT

It was announced this week that VCCP Kin’s scarily good project for O2, O2Possessed, has come second in the December 2014 IAB Creative Showcase.

O2 asked VCCP Kin to show that O2 sold more than just mobile phones, and to get the public excited about smart tech offerings.

Their answer? Create a haunted house controlled entirely by smart tech, obviously!

The general public was invited to have the fright of their lives, with doors opening two days before Halloween, and the visitors’ journeys being live streamed across O2’s social channels. A highlight film, which included behind the scenes footage of the smart tech at work, was released on Halloween.

The results speak for themselves. During the campaign, #O2Possessed became a UK trending topic. The YouTube videos have 3 million views and counting, and over 45 million people have seen the campaign on Twitter.