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This week sees the launch of our second TV campaign for Macmillan Cancer Support, which builds on the charity’s proposition that ‘no one should face cancer alone’.

The national campaign is supported by print, media and digital activity. In its digital and out of home communications the campaign features people who have been affected by cancer as well as real Macmillan nurses.

The TV ad tells the story through the eyes of a woman who has cancer, who is having a chemotherapy session in the hospital. Whilst being treated she runs through the people in her head who have helped her to feel better, including her family as well as strangers, and of course her Macmillan nurse. The ad ends with the nurse checking on her to see how she feels, whilst the voiceover says: “No one should face cancer alone”.