ABOUT

Claire is stranded and alone on a moor, as mist rolls around her. She is just about to give up, huddled on a rock in the rain, when a friend appears asking, “Are you OK?” The comforting voice brings Claire back to a warm bustling café, talking with her friend.

‘Mist’ is the latest instalment in our brand campaign for Macmillan Cancer Support, which builds on the proposition that no one should face cancer alone. Because despite the fact that nearly all of us will be affected in one way or another, cancer can be a very isolating place.

This latest, integrated campaign is part of a new strand of work that focuses on Macmillan’s ambition to not only improve the lives of everyone living with cancer, but to inspire millions of others to do the same. Macmillan is providing advice and inspiration for those wanting to become part of the solution, as well as showcasing stories from real people with cancer who had a friend reach out to them, explaining what a difference their support made.