VCCP
London
ABOUT
Whether it’s a DIY disaster or an unexpected accident at home, we all get tripped up now and again.
With six million Britons currently undervaluing their home and contents insurance, VCCP Kin and More Th>n’s latest online campaign, ‘#ItHappens’, encourages customers to prepare for the unexpected with the right home insurance.
The film will run on More Th>n’s website, social channels, and encourages customers to share their own personal #ItHappens moment.

Back to #ItHappens project
Heather Deacon
Creative Solutions Connector
United Kingdom
Blair Barnette Ltd
United Kingdom