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‘Everyone has a Flavourite’ celebrates the full Walkers range, ten iconic flavours alongside two new launches, through striking visual executions that hero Walkers’ logo and iconic design language while putting crisp lovers’ favourites front and centre. The playful campaign acknowledges that while everyone has a ‘flavourite’, not every flavour is for everyone.

By leveraging our brand assets: our logo, colours and unmistakable flavours we launched a bold, visual-first campaign. We turned the visuals into a game, inviting the nation to decode our flavours and as a result reigniting the nation's love for their favourite Walkers.