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VCCP’s latest ad for easyJet, Happy Bums, launched on Christmas Day.

The 20 second spot sees a range of “happy bums” dancing on holiday – lounging by the pool, playing golf, even visiting an art gallery. All of these “happy bums” are a direct result of more than 150,000 easyJet flights costing just £29.99. The spot launched during the Christmas special of Downton Abbey.

As well as television, the latest campaign includes VOD, print, digital and OOH.