ABOUT

The second ad in the ‘Coors Light Ice Bar’ campaign shows us the fruits of Jean Claude Van Damme’s labours inside the bar.

JCVD kicks his icy jukebox into action before moving through his handcrafted bar, dancing to the music as he goes. He reaches for the pint of Coors Light that awaits him – but it’s so icy cold, it’s frozen to the bar. Undeterred, JCVD rips the pint away, taking half the bar with it, and has a refreshing sip.