ABOUT

In 2010 Jean Claude van Damme burst onto our screens with his own weird and wonderful stories of cold. In 2014 we wanted to pass the baton to the Great British public to share their own personal cold stories, and so Damme Cold Stories was born. Through Twitter, Facebook and the Coors Light website fans could share their own stories of cold. In return the best ones won a variety of personalised branded merchandise with their stories etched into them, and gave themselves a chance of taking the grand prize – a trip for 4 to the Rockies.We illustrated the best stories in real time with our Damme Cold Studio ready to be shared with friends. The bestest ones were made into epic stories which Jean Claude van Damme read out on Spotify and which appeared as press ads in nationwide titles.We received thousands of stories within weeks and increased our twitter followers by 500%