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To celebrate the first anniversary of its sponsorship of ITV’s Coronation Street, price comparison site has partnered with Gary Barlow, who stars in two new spots with Aleksandr Orlov and his fellow meerkats.

The 90 second spot sees Aleksandr and the meerkats join Gary Barlow to perform a special version of Gary’s new hit single, Let Me Go on the Coronation Street cobbles.

The ad follows a 30 second teaser spot which aired earlier this month and saw Gary surprised by Aleksandr and sidekick Sergei in a bid to sing with them.

The unique collaboration, created by VCCP, opens with the nation’s favourite meerkats preparing for Gary Barlow’s arrival to the party. As Gary appears ready to perform, he is less than impressed to see his band mates will in fact be the meerkats. However Gary soon gets into the swing of things with the group building up to a firework finale.

Mark Vile, Marketing Director, , said: “The partnership with ITV’s Coronation Street is one which has flourished and we are delighted to celebrate our first year anniversary with a big bang. It was fantastic for us to have Gary Barlow on board and as a self confessed fan of both the meerkats and Coronation Street, it was the perfect fit. We look forward to many more years celebrating with the street in the future.”

ITV’s Group Commercial Director, Simon Daglish, said: “We wanted a unique, innovative way to celebrate this important milestone and were thrilled when Gary agreed to be part of the fun. In the best TV tradition, knows how to capture the imagination and entertain viewers and this new collaboration delivers in spades.”