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VCCP recently launched the #BlackSwanMoments campaign for McLaren.

For thousands of years, people believed all swans were white; until the discovery of a black swan in Western Australia in 1697. And so the black swan became the symbol of something that challenges beliefs, turns things upside down and makes us question what we thought we knew.

Every so often, McLaren does something that sets the bar and paves the way for others to follow. Something that others said should not, or could not, be done. Often these things were so unbelievable that people just did not see them coming.

The Sports Series will challenge the accepted ‘norm’, deviating from what has gone before it, setting new benchmarks in the process. To reflect this, the launch campaign will plot the history of true game-changing, or ‘Black Swan,’ moments from throughout history.