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VCCP's latest campaign for BetVictor aims to remind viewers, of the simple and straightforward betting experience that BetVictor provides to it's customers.

BetVictor has recently been recognised as the betting service providing the best odds, most often on the premier league for a fifth year running, as verified by independent odds comparison site Oddschecker. The campaign highlights the excellent value that BetVictor provides it's customers, exclusive of complex jargon that is seen elsewhere in the bookmaking community.

The three spots, centred around the tagline "simple as," begin in a serene and aesthetically pleasing setting, with two modern gents sat pondering their betting activity over a glass of wine and nibbles. Their decision to bet with BetVictor is as easy and non-complex as the service itself, based on the simple fact they offer the best odds in the industry. The simplicity of their swift decision means the pair soon fall short of things to say, leaving the ad to explore humorous cutaways, likely to resonate with the more typical bettor, such as run down pubs and bookies.

The adverts design allows for the campaign to be constantly refreshed with different versions of cutaways. This provides the campaign with an innovative edge that is unique to the industry.

The campaign was launched over the weekend on Sky Sports 1 ahead of the Premier League clash between Leicester City and Manchester United.