ABOUT

As we enter December, the final preparations for Christmas up and down the country have commenced, with VCCP and Asda's latest instalment for the Because It's Christmas campaign marking the final countdown.

The ad is a continuation of the less emotionally charged and more humorous form of Christmas advertising that Asda has employed this year, taking Christmas light shows to a whole new festive level. The spot, aptly set to Europe’s “The Final Countdown” features a young family, full of Christmas cheer, driving home in a car bejewelled completely head to toe in lights. As the song reaches the penultimate moment, the car arrives at the family’s house revealing that the festive decoration isn’t just restricted to the car itself, but rather embodies the entire of the the family’s house.

#BecauseitsChristmas