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A standalone business focused on creating a template for diversifying industries, starting with the spirits industry, we’ve partnered with Pronghorn to support the launch of Edmonds Honor; an ultra-premium bourbon whiskey that celebrates the untold story of Edmond Albius, the overlooked Malagasy prodigy botanist who revolutionized vanilla cultivation through hand pollination in the 1800s.

Aged in Madagascar vanilla extract-soaked casks, Edmond’s Honor is crafted by liquid curator Tracie Franklin and uplifts the next generation of pioneers in art, culinary arts and mixology by rooting its business in purpose.

Developing design and tone of voice principles, we’ve crafted the brand identity and packaging design including the bottle structure, label, and outer carton to help bring Edmond’s Honor to life.

Proudly leading with a striking visual representation of Edmond’s delicate hand-pollination technique, this is a Bourbon bottle that cannot be missed.

Inspiration came from the beauty of nature. Looking at botanical illustrations plus print and craft techniques of the era through a contemporary lens, we created extra elements of discovery to weave into the design.

Drawing the logo by hand to place on the bottle neck and use throughout the wider brand world, the storytelling continues. The addition of 1841 here marks an important date in history: the year that Edmond Albius developed his technique.

Crafted typography incorporates elegant curvature to emphasize the beauty of this unique hand gesture further.

The color palette and materials continue this theme. Blending natural tones with modern contrasts, there is a tactile rawness to the textured label papers that balances perfectly with the elegance of the glass-embossed vanilla flower. Premium foils elevate it further.

Striking the perfect balance between heritage and contemporary understated luxury, the final result delivers a timeless aesthetic that begs to be explored, bringing the important story of Edmond Albius into focus.

“It was important that we engaged a partner that could deeply grasp the importance of Edmond Albius’s generational impact and honor his legacy beautifully and respectfully. Vault49 nailed it. From the team’s strategic grounding to the high level of craftsmanship that has gone into the final bottle design, we couldn’t have asked for better cultural collaborators.” - Ron Cole, President of Pronghorn